Filters and edits have become the norm, altering people’s perception of beauty worldwide. The popularity of image-based social media is the reason why photo editing apps are so popular. But how realistic are these images presented to Instagram users and society? Are we confronted with real life, or just the magic created by photoshop and editing tools? When looking at the profiles of these celebrities and the pictures that they post, not one flaw can be spotted.

People you might know in real life, but also people you might know because they are celebrities. On this page, users can run into any kind of profile. Instagram makes use of a so-called ‘Explore page’, where the app comprises posts with high engagement. With its one billion active users per month, Instagram may be one of the most popular apps at the moment. Almost every person has an account on a social media platform and uses it to communicate with others. Nowadays, it is impossible to imagine a society without social media. The Instagram accounts and show us the reality behind these edited photos of celebrities and we will try, using Michel Foucault’s ideas of abnormality and bodies, to examine why this is happening with the display of the body online. They are manipulating their behavior and appearance in order to be perceived as “normal”. With photo-editing apps, you can change the picture itself by altering the light, shadows, and contrast, but Facetune goes a step further.Ĭelebrities are morphing their bodies on Instagram to meet the norms that are created by social media and their users. Facetune’s first version has sold more than 10 million copies and was Apple’s most popular paid app in 2017 (Solon, 2018).

Apps that promise to make your picture look better dominate the App Store charts. When Callista Gingrich-the 3rd wife of former House Speaker, Newt Gingrich-wished everyone a 'lovely weekend' and posted a photo of herself and her husband on social media, it was.

While wiping out unwanted blemishes and wrinkles through image editing apps like Facetune is a skill offered to amateurs, not everyone is adept at using it.

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